Opportunities To Cadbury Products In The Olympic City Marketing Essay

Opportunities To Cadbury Products In The Olympic City Marketing Essay Cadbury Plc. is a confectionary giant holding first or second positions in more than twenty of the worlds largest confectionary markets, with an exceptionally good portfolio of toffee, chocolate, energy drinks and other milk products. In 1824 a shop was opened by John Cadbury in Birmingham for the sale of chocolates some other cocoa products, thus begun the quest of Cadbury to conquer the taste buds of millions. In January 2010, Kraft Foods took over Cadbury Plc. Cadbury is the official treat provider of the 2012 London Olympic Paralympic games. This will give exclusive marketing opportunities to Cadbury products in the Olympic city. Cadbury has a very good reputation in the market, they believe in the business culture Doing good is good for business. Currently Cadbury functions in more than sixty countries around the globe with around 35000 suppliers and employee population of around 45000 people. OBJECTIVE OF THE RESEARCH This research report is done to discuss the influence on the decision making in marketing of the Cadbury Plc. by the macro environment for the last one year. SWOT PESTLE analyses on Cadbury Plc. were carried out to solve queries raised during the research. SWOT analysis will help Cadbury Plc. in decisions making processes in their future years. This research work also illustrates marketing strategies experimented by the Cadbury Plc. to ensure their position in the confectionary market. ORGANIZATION BACKGROUND Head office of Cadbury Plc. locates in Middlesex, United Kingdom with organizational network coverage all around the globe. In confectionary industry Cadbury owns most trusted popular brands like Dairy Milk, Eclairs, Halls, Bourn Vita, 5 Star, Perk, etc. Cadbury products are available in over sixty countries in the World. Cadbury has a very strong momentum in its emerging markets such as India, Africa Middle East. In developed markets like UK US, Cadbury performs its robust growth without losing their market monopoly. RESEARCH METHODOLOGY RESEARCH PLAN: Data Collection in investigative approach is performed as the research plan for this report. DATA GATHERING ANALYSIS: Sources of data is classified into Primary and Secondary sources of data. Primary sources are research papers or theories. In this research information are collected from secondary sources such as journals, management magazines, books from college library, websites. SWOT PESTAL analysis were carried out to solve some queries while dealing with the research. PROOF Macro environment has a good command over marketing decisions taken by an organization. In this case we are checking whether the macro environment has a positive impact on the marketing decision making of Cadbury or not and how. Macro environment deals with elements which stay outside the organization so management cannot control them. Macro environment consists of countless factors which can affect an organizations decision making, business strategies, product development altogether performance. Examples of some of these factors are variation in price, demographic factors, strategy of competitors, interest of the customers, economical factors, government orders, demand, supply, technical issues etc. PESTEL ANALYSIS: THE MARKETING OF CADBURY POLITICAL Political conditions of the area where the company market its product can affect the business of that particular organization greatly. Political uncertainty of the locality can disturb the business badly. Sometimes organizations can make use of the political situations to develop their business. Thus the political factors can sometimes harm the organization sometimes favour the organization. In UK the government is much concerned about the health issues of the people. Government spends millions of pound every year on health issues like obesity heart diseases. Chocolate can be a reason for above mentioned health disorders, the government is very strict in the implementation of food safety act. In 2002, Cadbury India Ltd. faced objections from political parties of India after telecasting the advertisement of their new brand, Temptations. Indian print politics accused, Cadbury is making advantage on Kashmir issue. So the company should have good awareness on all political issues which can affect their business to keep their reputation. ECONOMIC Monetary factors are another important feature which can decide the destiny of an organization in a society. Economic instability of the surroundings will question the existence of the organization. Organization may force to compromise on their policies with respect to their economic background and also according to the economic factors in the locality. Economic growth, fluctuating value of money, inflation or deflation can decide an organizations future. The recent global economic crisis affected Cadbury Plc. and their products like other industries. Company was forced to reduce their production as the consumption of confectionaries reduced in a large scale. Multinational companies like Cadbury cannot follow same pricing for same product all around the globe as the economic situations money value are differ with countries. A chocolate sold for  £1 in UK cannot be sold for the respective converted amount in India as people cannot afford the pricing. SOCIAL Peculiarities of the society such as culture, traditions, ethics, moral values, religion can make effect on an organization directly or indirectly. Chocolates are still a luxury material to the poor who work in cocoa plantations in Ghana. Chocolate consumers in poor countries are very less in number as people think consuming an expansive confectionary in a poor society is against their moral values. Veganism prohibits the use of animals for food, clothing, consumption of milk, egg, dairy products etc. Chocolate is a dairy product and thus chocolate is an abandoned food for Veganists. TECHNOLOGICAL Scientific research resulted technological advancement in production techniques with postmodern tools and machines. This helped conventional production methods to have an upgrade according to the demand. Introduction of new effective technologies will increase the product quality as well product quantity this will help the organization to achieve their goals objectives. Latest technology is a must in the field of food beverage producing companies. Cadbury always keep their eyes toward latest technologies which can be used in their organization. Effective advanced packing methods are adopted to keep their products unique among other chocolate products. Cadbury has a skilled technical team to develop advertisements for showing in Television, Internet other visual media. Cadbury also has a very good website with all details regarding their organization, products history. LEGAL Rules or laws by the government come under legal factors. Iimplementation of new business regulations or taxation by the government can make trouble to the organization; in other hand favourable moves from the government such as relaxation of taxes will helpful for the organization. Companies should follow government regulations laws strictly; violation of these rules will lead the company to have legal issues with the government. Other legal issues such as patent laws, quality maintaining health will also affect the wellbeing of an organization. In 2007 Wrigley filed a lawsuit against Cadbury in Australia; accusing Cadbury imitated patent protected hard-coated gum of Wrigley. Health of the citizens is a very important issue before the government. In 2003 a case was filed in Maharastra High court, India against Cadbury India Ltd. after confirming a worm infection in some batches of Dairy Milk. ENVIRONMENTAL Environmental issues natural factors directly affect the business production of an organization. Natural factors are unpredictable uncontrollable by an organization. Natural disasters like earthquake, fire, storm etc. can affect organizations in a very bad manner. Plastic is a non-biodegradable material. Cadbury Plc. use plastic covering to wrap chocolate products. After consumption of chocolates these wrappers are wastes and this pollutes the environment. Now the company is doing research regarding the use of Biodegradable plastic coverings as wrappers. Temperature is an environmental factor which can deform the shape taste of chocolate products. SWOT ANALYSIS ON CADBURYS MARKETING Identifying the Strengths, Weaknesses, Opportunities and Threats is a very important task in every industry. SWOT analysis is an effective strategy which is commonly adopted by organizations in medium large levels. SWOT analysis plays a vital role in the prospective decision making of an organization. Company can work accordingly and come across a good result once they properly recognize the threats and opportunities. Strength of a company is the advantage they currently hold in the market. Identifying the weaknesses will help the company to take necessary steps to troubleshoot those failures. STRENGTH S Cadbury products are well recognized well known for their outstanding quality. Chocolate brands of Cadbury Plc. have a very good reputation in the business world. Maintaining good relationship with the customer is a must for any organization. Due to Cadburys excellent customer association and product innovation, Cadbury has lifelong customers who trust in the tag of Cadbury. Cadbury products are being marketed in over sixty countries, giving them the opportunity of having the largest marketing network in confectionary world. Cadbury is the official treat provider of the 2012 London Olympic Paralympic games. This will give unique privileges in marketing product reorganization as official Olympic brand to Cadbury Plc. products in future business. WEAKNESSES Cadbury products are pricier than local confectionaries. This will adversely affect the Cadbury products in poor economies some emerging markets. Public expectation of Cadbury products is very high; this fact may put the company in pressure. In UK production cost of Cadbury chocolates is higher as their manufacturing is done within the country. Errors in packing manufacturing processes cause microbial infections in chocolate products. Infection of Salmonella bacteria in Chocolate products is an example. Chocolate products are fatty, dietary options in chocolates are still unavailable. OPPORTUNITIES Cadbury currently operates around sixty countries with very good business reputation. Company has the opportunity to widen their business in new markets. Cadbury products have a great brand value customer satisfaction records, this will help the company to survive in critical situations. Cadbury is the leader in confectionary business for the last many decades; this reputation is helpful to expand their product range to food beverage industry other than confectionary business. Cadbury can take over other brands in their developed, emerging new markets. This will help the company to have advantage in business. E.g.: Cadbury took over Green Blacks the premium chocolate brand in May 2005. THREATS Cadbury faces threats from Nestle, their competitor in confectionary business. Cost of production, transportation raw materials are increasing day by day with respect to the economic uncertainty of the markets. Governments change laws / regulations for quality and production of food beverages companies. Implementation of these new laws makes the company to cancel proposed marketing plans. STUDY ON CADBURYS MARKETING OBJECTIVES PESTEL SWOT analyses can benefit Cadbury Plc. in their prospective decision making. SWOT analysis on Cadbury Plc. describes the current status of the company in confectionary market.

Israeli Palestinian Conflict

What is the big deal about It? Why is it so important? The big issue is that in 1967, Israel claimed land after winning the Six Day War which the Palestinians now want back. This land, the Gaza Strip and West Bank, is considered contested territory, and both the Israelis and Palestinians are settling In It.A multitude of solutions to this conundrum have been proposed: the one-state solution, the two-state solution, the here-state solution, and the list goes on. These solutions are all based around the distribution of territory between the groups. I for one support the two-state solution which would divide the territory to form a Palestinian state separate from Israel. My first reason for this solution is that the one-state solution, which is rather popular. Wouldn't accomplish anything. Both groups wish to gain something for their own people, and one state shared between the two of them would undoubtedly cause more violence.Both the Jews and Palestinians have terrorist groups that co mbat the opposite nationality. These groups consist of average citizens in the area who claim to represent their people, so, we can infer, each nationality has at least some sort of, either miniscule or massive, inbred aversion to each other. They would continue to fight within this state's borders with even more ease. With as much rivalry as they have for each other, one state allowing free movement of these individuals would only make anti-Semitic or anti-lilacs terrorism easier.Another reason for the two-state solution Is to protect Israel's existence. One can assume that since groups like Hams are the semi-organized authority over the Palestinians, and these groups don't recognize Israel's authenticity as a country, many Palestinians don't recognize Israel. As a result of this, if there were to be one shared state, the Palestinians would have even more reason not to recognize Israel and to undermine the Israelites authority. Also, most people In the region support an end to viol ence and look forward to an era of peace.The best way to achieve peace would be through separating both nationalist groups into two distinct democratic states. They wont have anything to fight over, and a common goal between the two would be achieved. An article by The Jerusalem post noted that, In a poll, â€Å"63% of Palestinians and 70% of Israelis express their support for an end to violence, an Increase of 2% for Israelis and 5% for Palestinians over last year. † Many against the two-state solution may argue that two separate states cannot peacefully coexist when the Arabs don't recognize Israel's existence.While this statement does have some merit, the main reason for this, in my opinion, Is due to the Palestinians' forced reliance on fellow Arab states. The Palestinians were driven out of their homeland and Into other Islamic-Arab nations, This only gives them 1 OFF reason not to accept Israel. It Israel were to allocate land tort a Palestinian state, the Palestinians might lessen their rivalry towards and may even exhibit support for Israel. Another opposition to my standpoint is that nobody has definitive right to the contested land.Miramar Gadding, former dictator of Libya stated, â€Å"†¦ Neither the Palestinians, nor the Jews can be called the rightful or historical owners of the land. There have been many people on that land, and it would be best to accept that they would simply have to live together, as Jews have been able to live amidst Muslim people†¦ † Unfortunately, the Holy Lands have strong significance to both groups. However, if the Holy Lands were evenly distributed between the Jews and the Palestinians and the borders were to be officially recognized, both groups could be appeased.They would both maintain a piece of the land their Holy scripts were based off of, but they wouldn't be forced to live alongside one another. Finally, we can compare the two most prominent resolutions, the one-state solution and the two -state solution, side by side. The two-state solution will develop two independent countries, and, while the land allotment may not be ideal, it would resolve the warfare between both groups. The One-state solution would give both roofs equal rights to all of the land, but it wouldn't stop the Palestinians or the Jews from battling over prominence in the territory.If we use an analogy to represent this impasse, we can relate Israel and Palatine's relationship as a cancer patient, the two-state as chemotherapy, and the one-state solution as palliative care. If we treat the â€Å"patient† with â€Å"chemotherapy', they have a favorable chance of getting better, although they will suffer unfavorable drawbacks. On the contrary, if we treat the â€Å"patient† with â€Å"palliative care†, they will feel better for an indeterminate amount of time, but assuredly die eventually. In conclusion, the two-state solution, although not perfect, is the least flawed of all the proposals to resolve this contention.

List of Exploratory Essay Topics Features

List of Exploratory Essay Topics Features The Downside Risk of List of Exploratory Essay Topics There are plenty of points to take into account while writing an exploratory essay. You shouldn't neglect the overall structure of your essay. It's after all an essay and it has to be taken and done in a significant way. Ever since reflective essays frequently deal with the most important components of your life, the subject must be uncomplicated to discover. You as a person who is writing an exploratory essay should broaden your imaginativeness a great deal more than that which you usually have. Exploratory essays differ much with respect to argumentation. To put it differently, an exploratory essay has a larger scope. Since you may see, writing an exploratory essay turns out to be not as tough as it seemed from the very first glance. College essays have to be written with exceptional care. Exploratory essays are interesting academic assignments since they differ from different types. You have to make sure you've picked an adequate topic so you may submit a high-quality essay. So now you understand how to select a great topic for your essay. If you would like to improve your opportunities to compose a high quality paper about children, take a look at our exploratory essay topics. While a lot of the essay types demand the writers to stay objective and utilize evidence to do the goal, you begin an exploratory essay without any specific end in mind. You might need to add new info or do away with a couple phrases. The main benefit of exploratory essay writing is that the students just like you need not to have a very clear idea about the topic. What You Must Know About List of Exploratory Essay Topics One of the absolute most important characteristics of the essay is the support offered to draw conclusions. Exploratory essay is a well-known assignment that's given both in schools and colleges. The most suitable topic choice for exploratory essays is among the most frequent problems faced by modern students. A number of the topics under which you can write on can consist of health, social problems, government policy p roblems, and technological problems amongst others. Like a variety of different projects, refractive essays are intended to provide you with valuable competencies you are going to be in a position to utilise later on. The data and the information that you put in the exploratory essay has to be accurate. Do your best and hunt for relevant sources to wind up with something interesting and suitable. So just grab the full list and pick out an exceptional and appropriate topic for research to begin with a fantastic research paper proposal for your college assignments. Now you plan to speak about an overview of quite helpful applications that will support you make your college practical experience superior and much healthier. There's a wonderful risk involved while looking for a particular business that could offer essay writing aid. The knowledge will most likely be on your individual instruments and offline when you waste money for pretty much any price tag. At times, teachers might ask you to include distinctive visuals, and that means you should read assignment instructions carefully. The Pain of List of Exploratory Essay Topics The overarching target of the exploratory essay isn't to make the targeted audience share your views. The very best thing about such topics is that you don't will need to devote hours on your paper. So enjoy exploratory paper prompts the chance to deal with you. There are a great deal of solutions to undertake considering your time and effort, the most elementary college exploratory paper topics as being a very straightforward bullet directory of all of the items you wish to do every day. Decide whether it's reasonable, to provide the offender an additional chance. Before you opt to repair the matter, you should realise its level. You might need to commence with a last outcome or simply your third a crucial component. The major obstruction that's burdensome for nearly all students is the selection of the topic they need to expound on.

The Architecture of Washington, DC